Approach
From the smallest detail to world-building, Genevieve Blais’s work is a meticulous study of story and space. Every project begins with obsession; perfecting tone, detail, and atmosphere to create something immersive, haunting, and unforgettable.
About Genevieve
Genevieve Blais is a director and visual storyteller with a passion for world-building. She began shooting at 13 and has since honed a cinematic style defined by immersive design, evocative imagery, and meticulous detail. With roots in fine art photography and a career in commercial directing, her work blends high-concept aesthetics with emotional depth - whether in commercials, music videos, or narrative projects.
Services
Genevieve Blais blends commercial direction, production design, and world-building to craft visually striking, story-driven work. Whether leading a project end-to-end or stepping in as a creative director, she specializes in immersive, cinematic experiences with emotional resonance.
Commercial Directing: Narrative-rich campaigns with strong visual identity
Production Design: Elegant, detail-driven environments that deepen story
Music Videos: Poetic, emotionally charged visual storytelling
Creative Direction: Cohesive brand storytelling with refined visual strategy
Expertise
With a background in fine art photography and a career in commercial directing, Genevieve brings a singular vision that merges the intimate with the cinematic. Her work is rooted in emotional storytelling, tactile beauty, and a distinctly feminine lens.
World-Building: Immersive environments rich in tone and texture
Aesthetic Sensibility: A deep understanding of historical and contemporary visual languages
Narrative Design: Every object and surface tells part of the story
Detail Obsession: From vintage deadstock to custom fabrication -no detail is overlooked
Location
Based in Toronto, Genevieve collaborates with brands, musicians, and agencies worldwide.